Hola,

Hi, my name is Vaiva

I design services, products & experiences

I design experiences & digital products

My work starts with research and ecosystem mapping to understand complex problems. I drive collaboration with multidisciplinary teams and question assumptions to make informed, data-driven decisions.

Digital identity and data sharing product
From idea to market

Brought to market digital identity and personal data sharing product

Privacy - Data sharing - Blockchain - Trust economy - Future way of living

Leading transformational change in Innovation Accelerator
Innovation process

Led transformational change in Innovation Department of a large health tech brand

Org design - Innovation models - Strategy - New concept development

Created Go-to-Market plan for a ground breaking product developed by a large animal pharmaceutical company
GTM plan

Developed a Go-to-Market plan for a ground breaking animal pharmaceutical product

Strategy - Service design - Ethics - Burner Brand

Relay42 - Data driven marketing platform
Design system & platform redesign

Enabling non-technical users to gain full advantage of platform features

Data Management - AI - Customer journey - Tagging system

Getting stakeholders excited about ecommerce in a 143 y/o organisation
Strategy - Service Design - Behavioural Design

Got stakeholders excited about ecommerce in a 140+ y/o organisation

Behavioural design - Organisational culture - Service design

Loyalty programme project
Innovative idea validation

Found 3 new ways to use consumer shopping data for good

PSD2 - Carbon footprint - Consumer data - Customer loyalty

Emoji story - concept for login flow
Personal project

Designing for neurodiverse people

Security - Accessibility - Login - Visual cues - Memory

Researched the future perceptions of grocery shopping and awareness of regenerative farming
Business development - Future foresight