Empower your business with design
Good services and products are no accidents: they are intentionally designed
Startegy and product design allows you to have a bird-eye view while paying attention to details
Strategic design untangles complexity, collaboratively creates company direction and helps teams to seek for the same vision.
Product design focuses on digital product vision and design helping company's customers to achieve what they wanted to.
Theory of change excersise helps to draw a path towards the vision
Design and art are not the same.
"Design is a solution to a problem, while art is a question to a problem." John Maeda
The struggles when design is lacking
Struggles
You have a great idea and the business model makes sense but investors or customers just don't get it
Solutions are not achieving desired results because we are treating symptoms, not the root cause
Low customer adoption and retention slows growth and increase marketing costs
Why this might happen
The vision, mission and company description is too generic and doesn't show why you stand out.
We don't fully understand our customers as we are focusing on what people do, instead of why and how.
We focus on the moment our 'product' is used, not the entire experience.
Design is not only about how things look.
It's about how they work.
Design offers a structured approach that covers all aspects of the business needs. It helps to craft the entire experience, considering end-to-end customer journeys and underlying processes.
When do you need a strategic designer?
1.
If you want to have your unique vision, value proposition and overall company description that resonates with your team and customers.
2.
When you are creating new service or a product and are not sure how to approach it.
3.
When you face a complex challenge that needs untangling for faster progress.
Flexible packages for your evolving needs
Discovery package
Experience working with me on the challenge of your choosing. It can be an ideation workshop, customer journey mapping or concept creation.
Estimated engagement: 1h -1 day
Specific challenge
We can solve your complex challenge faster then you would do it through trial and error yourself. We can map your entire service to identify gaps and bottlenecks or together refine the whole company strategy.
Estimated engagement: 3 - 6 weeks
Ongoing hands-on support
Together with your team I dive deep into your business to provide full range of design activities: worksessions, research, mapping, template creation etc.
Estimated engagement: 3 - 6 months