Discovery 0–1 | Product Design

Shaping messy ideas into thoughtful products

After 10+ years across consulting, startups, and SaaS, I confidently take ownership from the first conversation to a strategy that holds up, a product worth using, a launch that lands.

My work

ANIMOB

Service repositioning for a startup

MSD Animal Health / frog design

GTM plan for a new product

frog design (business development)

Grocery shopping in 2030 - BD research

Rabobank Innovation department (via Mobiquity)

From discovery to launch of a digital ID app

Philips / frog design

Creating new offers at Philips

SGS / Mobiquity

E-commerce strategy for 140+ y/o organisation

Rabobank Innovation department / Mobiquity

3 spin-offs from 1 killed idea

Relay42

B2B SAAS platform redesign

Personal project