Hola,

Hi, my name is Vaiva

I am a strategist, facilitator & innovator

I design experiences & digital products

My work starts with market analysis, exploratory research and ecosystem mapping to understand complex problems. I drive collaboration with multidisciplinary teams and question assumptions to make informed, data-driven decisions.

Crafted the award winning strategy and redesigned the B2B platform for the impact startup
GTM plan

Crafted the award winning strategy and redesigned the B2B platform for the impact startup
Crafted an award winning strategy and redesigned the B2B platform for the impact startup
Strategy - Product design - Value proposition - Business model

Digital identity and data sharing product
From idea to market

Digital identity and data sharing product
Brought to market digital identity and personal data sharing product
Privacy - Data sharing - Blockchain - Trust economy - Future way of living

Created Go-to-Market plan for a ground breaking product developed by a large animal pharmaceutical company
GTM plan

Created Go-to-Market plan for a ground breaking product developed by a large animal pharmaceutical company
Developed a Go-to-Market plan for a ground breaking animal pharmaceutical product
Strategy - New business model - Data analysis - Burner Brand

Researched the future perceptions of grocery shopping and awareness of regenerative farming
Business development - Future foresight

Researched the future perceptions of grocery shopping and awareness of regenerative farming
Researched the future perceptions of grocery shopping and awareness of regenerative farming
BD - Qual & Quant research - Future Foresight

Leading transformational change in Innovation Accelerator
Innovation process

Leading transformational change in Innovation Accelerator
Led transformational change in Innovation Department of a large health tech brand
Org design - Innovation models - Strategy - New concept development

Getting stakeholders excited about ecommerce in a 143 y/o organisation
Strategy - Service Design - Behavioural Design

Getting stakeholders excited about ecommerce in a 143 y/o organisation
Proposed a strategy for an eCommerce initiative being developed in a 140+ y/o organisation  
Behavioural design - Organisational culture - Service design

Loyalty programme project
Innovative idea validation

Loyalty programme project
Found 3 new ways to use consumer shopping data for good
PSD2 - Carbon footprint - Consumer data - Customer loyalty

Emoji story - concept for login flow
Personal project

Emoji story - concept for login flow
Designing for neurodiverse people
Security - Accessibility - Login - Visual cues - Memory

Relay42 - Data driven marketing platform
Design system & platform redesign

Relay42 - Data driven marketing platform
Enabling non-technical users to gain full advantage of platform features
Data Management - AI - Customer journey - Tagging system
Vaiva Rivas © 2026